That's My Easterseals PSA
Easterseals is synonymous with working to advance disability equity in healthcare, employment and education and Easterseals Southern California (ESSC) is expanding the non-profit’s That’s My Easterseals PSA campaign to raise more brand awareness in Southern California.
Our 2022 PSA campaign aims to inspire people to take actions that support inclusivity of people with disabilities of all ethnicities, ages and socio-economic status as they live, learn, work and play in our shared communities.
Appearing in an English-language PSA that debuted in April is actress and disability activist Nicole Evans—who has Osteogenesis Imperfecta, a rare bone condition that necessitates her using a wheelchair—who also directed the Spanish-language version of the ad. Evans, an Easterseals Disability Film Challenge winner, has won three Best Supporting Actress awards in festival competition for her performance in the feature film Broken Dreams, had a recurring role on the hit TV series Superstore and has appeared in such other popular shows as Modern Family.
A new, Spanish-language ad released Aug. 15 features model/actor Danny Gomez—who was paralyzed from the waist down in a 2016 mountain bike accident that nearly killed him—best known for roles in such hit shows as New Amsterdam and All Rise. Winner of an international model search with more than 700 applicants, he has appeared in ads for such top brands as Target, Facebook and Zappos, is an Easterseals Disability Film Challenge winner and was awarded the Christopher Reeves Acting Scholarship in 2020.
The ad campaign, in both English and Spanish, appears on the CNN app, Hulu and on other online locations. It also appears on billboards and transit shelter posters in Los Angeles, Orange and San Diego counties. The campaign will run through the end of this year.
