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Easterseals DC MD VA Launches New, Revitalized Brand

logoEasterseals DC MD VA (formerly Easter Seals Serving DC|MD|VA) might have a new look, but we are still providing the same, vital services to all people with disabilities, special needs, veterans and military personnel, and their family members. Eastersals officially launched the organization-wide rebrand at the Advocacy Awards Dinner on Tuesday, May 22.

The rebrand responds to the evolution of disability in the 21st century—a cause going beyond the physical to include invisible, emotional, social and educational challenges. As Easterseals progressed—expanding in scale and scope to meet new and emerging needs in the community—public awareness became less distinct and visible. The new brand addresses these important shifts by bringing clarity to the crucial services Easterseals provides across the lifespan.

Meet the new, revitalized Easterseals:

  1. The Name: The reimagined, single name works to strip away the public’s misperception around “Easter” and “Seals” while paying tribute to the organization’s legacy;
  2. The Logo: The new logo speaks to Easterseals’ actions and unified voice. Intentionally all lower case, each letter is crafted to be open, accessible, readable, distinct—a visible expression of a commitment to be personal, honest, determined and local. The new design around the name appears as rays of light, hope, sunshine, radiating out from the “e.” The deliberate grouping of circles in the new logo symbolize our breadth, our scope, our network, our community, our individuals served, all coming together;
  3. The Color Palette: Orange and yellow convey a personality that is informal, warm and engaging, and exudes confidence and fearlessness—all traits others use to describe Easterseals.
    One thing Easterseals isn’t changing is who we support, or how we make a difference. Easterseals remains the vital resource for people living with a disability, veterans, military personnel, caregivers, and their family members.
    Each program area is represented by a color:

Our Mission: Easterseals makes profound, positive differences in the daily lives of people of all ages with disabilities, special needs, military backgrounds and their families.

Our Vision: Easterseals creates a hopeful, inclusive community where all people achieve their potential and live meaningful lives.

As we reach the 2019 centennial celebration of Easterseals nationwide, we are ready to take on new challenges with a brand new look, and continue making a difference in the lives of those who need us most. Join us as we redefine the way the world defines disability.

For additional information about our programs and services, please visit us HERE.

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