Easterseals DC MD VA is led by a team of professionals with decades of experience in nonprofit and industry work. They are united in their commitment to enriching lives and expanding opportunities for all children and adults in our communities, including people with disabilities and military backgrounds.
President and CEO
Jonathan Horowitch
Jon Horowitch was appointed President & CEO of Easterseals DC MD VA in 2017, after serving as the organization’s COO for five years. Jon leads a 250-person team that provides critical, direct services to the most vulnerable members of our community: children and adults with disabilities, low-income families, and veterans and military family members.
To realize Easterseals DC MD VA’s Vision of creating a hopeful, inclusive community where all people realize their potential and live meaningful lives, Jon emphasizes a values-based approach. He focuses on ensuring that each team member understands the organization’s Mission and Vision, recognizes his or her individual leadership potential, and embraces the Core Values of Respect, Responsibility, Innovation, Integrity, and Care. He also demonstrates these values by working to position the organization as a best place to work, with competitive pay and benefits and where employees can grow while building their career.
As an entrepreneurial leader, Jon works with the Easterseals team to create solutions for the community’s most pressing and emerging needs. Since Jon joined, Easterseals has more than doubled in size and scope, having added vital Head Start children’s services, as well as mental health and employment services.
Jon joined Easterseals from the financial services industry. He first served Easterseals as a member of its Board of Directors when he was an executive at Capital One Financial Corporation, where he helped facilitate the transition from an $80 billion credit card company to a $200 billion diversified financial services firm. Before joining Capital One, Jon was an executive in the telecommunications industry and, before that, an investment banker. In 2018, Jon was named a Scholar in the George W. Bush Institute’s Stand-To Veteran Leadership Program. In 2023, he received a Nation’s Finest 50 Award for his leadership in nonprofit services to veterans.
Jon holds an MBA from the Tuck School of Business at Dartmouth College and a BA in Math and (with honors) History from Williams College. He is married with three daughters.
Senior Leadership Team
Larry Bram | Senior Vice President, Innovation & Program Development
Larry has more than 40 years of experience working in both the for-profit and not-for-profit sectors for mission-based organizations. His experience spans a broad array of skills, including marketing, business development, negotiations, publishing and digital solutions. He is known as an innovative thinker who can envision solutions and engage partners to bring them to market. In his current role, he is responsible for developing sustainable new programs and social enterprise businesses that meet vital community needs.
Prior to joining Easterseals DC MD VA in 2012, Larry spent 15 years in educational publishing and has been at the forefront of the use of digital technologies in early childhood education. He has a degree in British Literature from the University of Michigan and an MBA from the Stanford University Graduate School of Business with a Certificate in Public Management.
Larry’s passion for his work at Easterseals is fueled by his 29-year-old daughter, who has a rare brain malformation and cerebral palsy, as well as a college degree and a job and lives independently.
Grace Caulfield, LCPC, LPC (DC), LPC (VA), CAC-AD | Vice President & Clinic Director, Steven A. Cohen Military Family Clinic
Grace has worked in the field of addiction for over 24 years. She brings a wealth of knowledge and experience with both adolescent and adult populations, as well as a strong background in family therapy.
She holds a Master’s in counseling psychology and is a licensed professional counselor in Maryland, Virginia, and Washington, DC. In addition, Grace holds her Certified Associate Counselor, Alcohol and Drug (CAC-AD) credential through the Board of Professional Counselors of Maryland.
As Clinic Director and Easterseals Vice President, Grace oversees operations, continuously enhancing services and collaborating with many community partners while supporting the development and management of the clinical team through clinical supervision, case consultation, and mentoring in CBT and other time-limited interventions. In addition, she still maintains a small caseload, providing evidence-based treatment to veterans, particularly those who served in Iraq and Afghanistan wars, their families, and active-duty military personnel referred by their branch.
Bradley Freedman | Chief Financial Officer
Bradley joined Easterseals DC MD VA as Chief Financial Officer in 2022. In this role, he is responsible for the management and leadership of Finance & Accounting, Information Technology, and Risk Management.
Prior to transitioning to the nonprofit arena, Bradley accumulated 15 years of institutional investment management experience at some of the most respected global financial organizations. Before joining Easterseals, he worked at The Salvation Army National Capital Area Command, where he oversaw the organization’s operations and directly supervised the Finance & Accounting, Property & Procurement, Information Technology, and Human Resources functions.
Bradley attended the University of Illinois at Urbana-Champaign, where he graduated summa cum laude with a Bachelor of Science degree in Finance. He also earned a Master of Business Administration in Finance from The Wharton School of the University of Pennsylvania.
Elizabeth (Liza) Guroff, MA, LCMFT | Senior Vice President, Programs and Risk Management
As Senior Vice President, Liza oversees Easterseals Adult Day Services, Early Intervention, and Respite programs, as well as community behavioral health and risk management and compliance. She brings more than 30 years of experience as an executive, therapist, and consultant in the behavioral and integrated health fields. She has specialized in trauma-informed, resilience-oriented, and equitable (TIROE) care and cultural arenas.
Prior to joining Easterseals DC MD VA in 2024, Liza was the Executive Director of the Maryland Association of Behavioral Health Authorities, as well as a national consultant on TIROE and organizational change management. Liza also has experience providing therapy and resource development for children, youth, adults, and families living with serious mental illnesses and emotional disturbances.
Liza earned her Bachelor of Arts degree with a major in Psychology from the College of Wooster, and her Master of Arts in Marriage and Family Therapy from the University of Connecticut. She is bilingual in Russian and the proud mother of four young men, two of whom serve our country in the Navy and Marine Corps.
Paula Moore | Vice President, Communications & Marketing
Paula joined Easterseals DC MD VA in 2021, bringing 20 years of experience in the nonprofit sector. As Vice President of Communications & Marketing, she is responsible for all strategic communications, including media relations, marketing and advertising, digital media, and more.
Paula began her career as a writer and editor in the trade press, before moving into the nonprofit sphere. She is especially passionate about using the power of communications to effect positive change. As such, she has extensive practice in creating and executing communications plans that use integrated messaging to bring meaningful results. In 2023, her team earned a gold medal Merit Award for its effective social media work.
A native Philadelphian, Paula earned her Bachelor of Arts in Journalism from Temple University and a Master of Arts in Emerging Media from Loyola University Maryland. An avid traveler, she and her family are busy planning their next overseas adventure.
James B. Smith, Ph.D. | Vice President, Development
James was named Vice President of Development in 2021. He brings over 30 years of nonprofit management to Easterseals DC MD VA. James is responsible for devising and executing private-sector fundraising strategies to support the Annual Fund and special campaigns.
James’s career began in higher education and his passion for education and community engagement pulled him into the nonprofit sector. James served as the CEO of three different organizations (in human services, adolescent education, and behavioral sciences). He has a vast depth of experiences that serve him well in his role as Vice President of Development.
A native Baltimorean, James has earned several academic credentials: a Bachelor’s degree in Biology; a Bachelor’s degree in Social Sciences; a Master’s degree in Public Administration; and a Doctorate in Public Policy and Public Administration. James also is credited with several published academic articles. He is currently writing two books – an exploration of the intersectionality of faith and public policy and a personal narrative on the African American male resiliency in pursing and earning a doctorate.
Tricia Tyler | Vice President, Veteran Employment
Tricia is a mission-driven leader with over 20 years of experience across the private, nonprofit, and military sectors. She joined Easterseals in 2015. In her current role, Tricia oversees Easterseals’ Veteran Staffing Network (VSN) and two Homeless Veterans Reintegration Program (HVRP) grants. Tricia is responsible for a team that includes administration, case management, career coaching, recruiting, outreach, and business development. She also helps manage the relationships with employer clients and other partners.
Tricia has extensive experience in program/project management, process improvement, organizational planning, compliance and contract oversight. She began her career as an officer in the U.S. Army, including time serving as a Military Police platoon leader in Baghdad, where she earned a Bronze Star. She left the service as a Captain and later spent time consulting in the government sector.
A native Delawarean, Tricia became a certified Project Management Professional (PMP) in 2008. She earned a Bachelor of Science from the United States Military Academy at West Point and an MBA from the Goizueta School of Business at Emory University.
Tracey Williams | Vice President, Human Resources
Tracey Williams joined Easterseals DC MD VA in 2024, bringing over 30 years of experience in human resources management. She brings diverse experience and knowledge from Fortune 500 companies in sales, retail management, telecommunications, and global technology, including aerospace, transportation, and defense industries.
Before joining Easterseals, Tracey served as the Vice President of Human Resources for Regency Management Services Inc., and the Director of Human Resources at ST Engineering North America, Nexius Solutions, Staples, Tweeter Home Entertainment Group, and Nordstrom. Tracey has led Human Resources teams and operations in such areas as talent acquisition, benefits administration, employee relations, diversity and inclusion, organizational strategy, immigration and relocation, policy development, and human resources compliance.
Tracey graduated from the University of Maryland with a Baccalaureate in Business Administration/Business Management. She earned a SHRM Certificate in Human Resource Management from Kennesaw State University. Born in Washington, DC, Tracey is an active participant in business and community affairs throughout DC, Maryland, and Virginia. She lives in Maryland with her Schnoodle fur baby Cashmere, and enjoys socializing with her family, reading, cooking, flying her drone, and learning about diverse cultures.
