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For Immediate Release

Outlets of Des Moines to Host Charity Preview Night Event Oct. 19

Tickets on sale for sneak peek night of shopping and entertainment to benefit nonprofits, including Easter Seals Iowa

September 26, 2017

Media Contact:
Jessica Brown
jbrown@eastersealsia.org
515-309-1300

Liz Adelman
liz@adelmandeangroup.com
(515) 802-0603

Outlets of Des Moines will host a sneak peek shopping night October 19, the night before its Grand Opening. The “Open Doors. Open Hearts.” Charity Preview Night will provide guests an exclusive first look at the new, open-air outlet center with an evening of shopping, savings, prize giveaways, entertainment, food samplings and more.


Tickets to the event are $20 each and only available online at www.OutletsofDesMoines.com. Attendees will be able to designate a local nonprofit to which 100% of the ticket proceeds will be donated, including Easter Seals Iowa! If you are planning to attend, please select us as your charity of choice when purchasing your ticket!


“’Open Doors. Open Hearts.’ Charity Preview Night is a unique event to this market and will be packed full of shopping, entertainment, food and fun! Outlets of Des Moines is proud to give back to our surrounding communities with shoppers receiving a sneak peek at the new stores and exclusive special discounts that they can use Grand Opening weekend,” said Julie Dawson, Outlets of Des Moines marketing director. “This event allows shoppers the opportunity to select which nonprofit they would like to support while getting an exclusive first look into our outlet center.”


Tickets are available beginning September 19th at www.OutletsofDesMoines.com. During the checkout process, purchasers will be asked to designate the local nonprofit to which they would like their ticket proceeds donated. Tickets are limited and will most likely sell out early. The October 19th Charity Preview Night event will run 5 to 9 p.m., and include performances by Heath Alan Band, Brad Seidenfeld, and Damon Dotson, and samples of food and drink from Big Moe Cason, Kona Ice, and Craft Haulers, just to name a few.

About Outlets of Des Moines Real Brands. Unreal Savings. Save up to 70 percent off on America's most desired brands at Outlets of Des Moines, an open-air lifestyle destination developed by New England Development. Discover such popular stores as Converse, Express Factory Store, francesca’s, LOFT Outlet, Nike Factory Store, Tommy Hilfiger, Under Armour, and Vera Bradley. Located at 801 Bass Pro Drive, NW in Altoona, Iowa, Outlets of Des Moines is readily accessible by car and by public transportation. Beginning October 1, DART’s Route 17 service to Altoona, which currently stops at Walmart, will be extended to Outlets of Des Moines. Visit www.OutletsofDesMoines.com for a full directory listing and follow Outlets of Des Moines on Facebook @OutletsofDesMoines, Twitter @OutletsofDSM and Instagram @OutletsofDSM.

About New England Development For nearly 40 years, New England Development has taken a creative, entrepreneurial approach to real estate development and management, delivering and sustaining successful projects across a wide range of property types and across the country. New England Development’s growing portfolio of retail projects includes an exciting mix of outlet centers including Asheville Outlets in Asheville, North Carolina; Palm Beach Outlets in West Palm Beach, Florida; Outlets of Little Rock in Little Rock, Arkansas; and Clarksburg Premium Outlets in Clarksburg, Maryland. Under construction is Outlets of Des Moines in Altoona, Iowa, scheduled to open October 20, 2017. For more information, visit www.NEDevelopment.com.

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