Impact Through Storytelling & Fundraising

With Every Gift & Every Story

Easterseals' impact is amplified by the partnerships and stories that fuel our mission: 

• SCSEP Impact: Over 2,500 older adults served through SCSEP, delivering more than 1 million hours of service in their communities. This year, 270 participants secured employment—a testament to our belief that age does not have to be a barrier to purpose. More than 1,800 SCSEP participants developed new skills through digital learning partnerships with IBM Skills Build and Get Set-Up.
• Brand Marketing & DRTV: Strategic investments in brand marketing and direct response TV (DRTV) campaigns produced significant gains—
  • Social Media: 1,040.3% increase in engagement and 450% growth in impressions year-over-year.
  • Influencer Marketing: Reached 45,000 Instagram impressions and brought the Easterseals brand to a younger audience by collaborating with three well-known disability influencers.
  • PSA Reach: National PSA campaigns reached over 1 billion viewers, raising awareness across the country.
  • Digital Marketing: Strategically placed messaging around Medicaid and Head Start, and reintroducing corporate leadership to Easterseals.
  • Direct Response Fundraising: Continued gains in recurring donors and overall engagement, with new mailings, digital fundraising, and peer-to-peer campaigns driving donor growth. 

• Corporate Partnerships: General Motors, Coca-Cola, J.P. Morgan Chase, and Century 21 are among Easterseals' national corporate partners which made major investments that expanded early childhood education, caregiver supports, transportation coalitions, and employment opportunities.
• NextGen Platform: The NextGen website platform launched, enhancing user experience, accessibility, and brand alignment for the National Office and pilot Affiliates. Content strategy revisions and user testing, including feedback from people with disabilities, are now driving ongoing improvements. The vision for NextGen is a best-in-class digital solution that strengthens Easterseals’ reputation, fundraising, and program participation nationally and through Affiliate territories. This experience intends to cultivate meaningful relationships with Affiliates, program participants, donors, and supporters. 

Why Data Matters 

Behind every data point is a story—a person whose life has changed through our programs. Data allows Easterseals at large to claim our collective story and show our impact, year after year. 

• We show donors why their investment matters.
• We equip advocates with proof of what works.
• We build trust with policymakers as well as corporate and foundation funders.
• We strengthen our brand story across the nation. 

By capturing both quantitative and qualitative data we create a fuller, richer picture of our work. And by conducting longitudinal brand studies, we don’t just look at one moment in time, we track our progress and reputation over years, demonstrating sustained impact and growth. We help our teams understand the numbers and connect the data to what’s really happening in their day-to-day work. 

When we capitalize on both the measurable outcomes and the people behind them, we strengthen our mission and position the Easterseals brand for the future.