Friendly’s Ice Cream, LLC Announces 34th Annual ‘Cones for Kids’ Campaign

Wakefield, RI – This week, Friendly’s Ice Cream, LLC launches its 34th annual ‘Cones for Kids’ campaign. The Valentine’s Day fundraiser will benefit 19 Easter Seals RI programs and services.

For a $1 donation, Friendly’s provides restaurant guests with five Valentine’s Day cards, redeemable for free Friendly’s Kids Cones or a coupon booklet with money saving coupons. The campaign runs January 6 through February 13, 2015.

Funds raised will support Easter Seals RI Early Intervention and Outpatient programs where hundreds of children and young adults are provided services to help them live a more independent life.

Celebrating More Than 30 Years of Cones for Kids

Friendly’s successful ‘Cones for Kids’ campaign is an annual tradition where guests and employees across the restaurant chain help champion children and adults of all abilities. The campaign has raised nearly $28.5 million to date -- more than $322,000 in 2014 alone -- to benefit Easter Seals locations across the region.

“Friendly’s is committed to engaging its employees, restaurant guests and local communities in our cause,” Judy Fortier, Easter Seals RI Director of Development. “‘Cones for Kids is the cornerstone of our 34-year-strong partnership.” 

John M. Maguire, President and Chief Executive Officer of Friendly’s and Member of Easter Seals National Board of Directors said, “We are proud of our 34 year partnership with Easter Seals. We know that contributions to Easter Seals make it possible for children with disabilities receive outstanding services. Our guests and restaurant teams are excited to begin the 2015 campaign."

About Friendly’s Ice Cream, LLC

Friendly’s Ice Cream, LLC is a vertically integrated restaurant company, with an iconic brand name, serving signature sandwiches, burgers and ice cream desserts in a friendly, family environment.  Together with its broad franchisee base, the company has system-wide sales of over $500 million and distribution through over 8,000 retail locations.  For 79 years, Friendly’s restaurants and dedicated service teams have delighted generations of guests.  For the future, Friendly’s has plans for new food and ice cream products, enhanced buildings, and new service channels.  For additional information please visit

About Easter Seals

Easter Seals RI provides exceptional services to ensure that children and young adults with disabilities or special needs and their families have an equal opportunity to live, learn, work and play in their communities. Last year, Easter Seals RI served over 550 children through Early Intervention services and the Outpatient program. For more information about Easter Seals RI, please call 401-284-1000 or visit



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