Affiliate growth depends on more than local capacity alone. Shared national assets can extend reach, protect funding environments, and create access to partners, policymakers, and audiences that individual organizations cannot achieve independently.
National Brand Reach & Amplification
These investments are critical to the growth of the network's funding and scale. Brand trust opens doors. Advocacy protects the network. Infrastructure lowers access barriers. Together, they create the conditions that allow funding, growth, and local impact to take root.
Direct Response & Integrated Fundraising Brand Reach (Paid Efforts)
Easterseals is showing up in front of millions of people nationwide through direct response TV (DRTV), digital ads, and mail. That visibility builds awareness and credibility, so when Affiliates ask for support—or when people need services—the organization is already familiar and trusted.
- >333M DRTV household impressions
- >11M digital advertising impressions
- 100K planned giving communications sent to supporters
- ~11M direct mail acquisition, appeal, and reactivation mail pieces deployed
Brand Performance & National Amplification (Earned & Owned Efforts)
Performance Year-Over-Year
By promoting Easterseals in national channels—such as social media, email, news coverage, and influencer partnerships—Affiliate programs reach broader audiences and build credibility. This visibility makes it easier to raise funds, attract partners, and strengthen trust within communities.
- Social engagement up 630%
- Content shares up 775%
- Engagement rate up 110%
- Autism Acceptance campaign: >1M engagements
- Know the Facts campaign: 7.2% engagement rate (4.5× national benchmark)
- Total influencer views: 1.97M
- Media mentions up 100%
- Total media reach: 28B
Email & Distribution Power
Email deliverability improved through better list hygiene and helped ensure that messages reach real, engaged supporters, contributing to a high domain reputation with Gmail and more consistent inbox placement.
- Open rates up 26%
- Email revenue up 15%
- Average gift increased by 30%
"Everything You Know About Disability is Wrong" Podcast
Increasing our digital footprint allows us to shape the narrative around disability. The rising engagement with our podcast and video content directly translates into a more informed audience base and stronger brand recognition, benefiting the entire network.
- Downloads up 28%
- Views up 42%
- Watch time up 28%
These results show that Easterseals content is being seen, shared, and acted on at much higher rates—amplifying Affiliate work without requiring local marketing investment.
Partnerships That Unlock Opportunity
National partnerships and coordinated advocacy expand access to funding, protect policy environments, and create no‑cost opportunities for Affiliates to pilot, influence, and scale.
Partnership Pilots
Through targeted national partnerships, Easterseals enables Affiliates to pilot innovative workforce solutions that expand access, strengthen retention, and reduce implementation risk. These initiatives connect Affiliates with employers, funders, and systems aligned to shared outcomes.
- Hidden Talent Pilot: In partnership with the National Organization on Disability and the James Emmett Disability Employment Company, Affiliates accelerated hiring from overlooked talent pools through employer training and state funding alignment.
- Coach Up Care: Retention‑focused workforce pilot leveraging managed care funding, resulting in increased retention and >90% participant engagement.
