Operational efficiency is a growth strategy. Through shared digital platforms and enterprise‑level fundraising infrastructure, Easterseals converts national scale into tangible savings and capability for Affiliates. These foundations reduce duplication, lower risk, and free local resources to focus on what matters most: delivering services and advancing impact.
NextGen Website Platform
National scale transforms technology from a local cost into a shared asset. By investing once at the enterprise level, Easterseals delivers high‑quality, accessible digital infrastructure to Affiliates—reducing duplication, lowering risk, and preserving local dollars for mission delivery.
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What this means for Affiliates: For less than $40,000 per Affiliate, the network delivers a website that would otherwise cost roughly $500,000 to build—and tens of thousands per year to maintain. That difference keeps hundreds of thousands of dollars local for services instead of technology spend.
The easterseals.com NextGen experience has been recognized with three Web Excellence Awards for accessibility, nonprofit impact, and technical quality—affirming both performance and compliance standards.
Within a year of launching the Easterseals national site (January 2025), there has been a:
- 405% increase in search engine traffic YoY
- 11.5% accessibility score increase YoY
- 105% increase in returning visitors YoY
- 75% decrease in content creation time YoY
Shared Fundraising & Prospecting Infrastructure
Enterprise‑level fundraising tools, donor intelligence, and stewardship automation are delivered centrally—expanding mid, major, and planned giving capacity across the network without duplicating platform costs.
Shared value delivered to Affiliates:
- $1.8M equivalent value of FreeWill Planned Giving and Smart Giving functionality across 46 Affiliates
- 12K iWave screenings for donor prospecting, profiling, and foundation research
- 15K Lettrlab customized mail pieces supporting stewardship, introductions, and geo‑targeted outreach
- 15+ RVM deployments across 9 Affiliates
- 140+ Estate Planning Guides distributed
