All In: Market
Market: Inclusion for Branding and Communications Professionals
The continued pursuit of diversity, equity and inclusion is incomplete without factoring in people with disabilities. Here, Easterseals explores how brands and broader society can better understand, appreciate, and embrace this powerful demographic and the myriad benefits that come from doing so.
Businesses can no longer afford to overlook this important and influential group with buying power (an estimated $22 billion) — with tremendous value, perspectives, and talents — and expect to contribute to our thriving economy. We know that when brands genuinely include people with disabilities within their advertising, content, promotional and communications efforts, people with disabilities are far more likely to purchase their products or reward those companies with their loyalty. With more than 61 million people living with a disability in the U.S. alone, marketers would be wise to find ways to better engage this community.
There’s never been a better time to bring authentic disability representation into your company’s branding, marketing and communications, and culture at large. Easterseals has myriad resources available to support your company’s content and inclusion efforts – from finding ways hire disabled talent to appear in ads, write copy, make social media more accessible or assist on a production shoot – the below tools are intended to help you get started. Need more? Just reach out.
Disability Representation in Entertainment & Media
Easterseals is on a mission to change the way to world defines and views disability. For more than a decade, we’ve partnered alongside entertainment and media to create meaningful change and drive greater inclusion across the industry. Specifically -- through a number of Easterseals-driven initiatives, activities and helpful resources -- we’re working to advance disability representation, bring tangible disability employment opportunities forward, increase the volume of authentic, inclusive stories being shared and applaud those doing the best work.
Consider each of these efforts a tool in your inclusion toolbox. Check them out and tap into some useful supports to strengthen your company’s marketing and DEI&A efforts.
Inclusive Branding, Marketing & Communications Tools
The continued pursuit of diversity, equity and inclusion is incomplete without factoring in people with disabilities. Easterseals explores how brands and broader society — can better understand, appreciate, and welcome
this powerful demographic and the myriad benefits that come from doing so. It’s more important than ever for brands to tap into the true buying power of disability.
Creative teams must include people with disabilities more effectively in campaigns (from conception to execution), in hiring, across workplace and DE&I efforts and by expanding access to their products and services,
and therefore, enrich their consumer experiences. While it is the right thing to do, it is now a must for good business.
The following includes insightful resources, articles, examples, and expertise to help guide your work and be more inclusive in
your approach to branding and engaging customers with (and without) disabilities. Most critical, it provides authentic perspectives from the disability community,
from people with disabilities, advocates, and allies.
