Global Brand Kicks Off Celebration with Major League Soccer All-Star Game Spotlight Moment with Easterseals
Century 21 Real Estate LLC, a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), today announced the launch of its fourth annual International Week of Giving, a global initiative that unites the CENTURY 21® System in a shared mission to give back to the communities they serve. Leveraging the brand’s multiyear Major League Soccer (MLS) partnership, this year’s campaign kicks off with a special charity spotlight moment during halftime of the 2025 MLS All-Star Game on Wednesday, July 23 in Austin, TX, highlighting the brand’s enduring commitment to philanthropy and community impact.
During the week of July 28 – August 1, the global real estate brand will showcase CENTURY 21 independent brokerages from around the globe and their fundraising events and service activities to support causes that matter most to affiliated agents and local communities — including housing access, food insecurity, disaster relief, education, health, and environmental sustainability. The CENTURY 21 International Week of Giving will be highlighted via #C21WithYou social media campaign across the brand’s owned channels and those of its franchisees throughout the week.
“Real estate is about more than just property — it’s about people,” said Mike Miedler, President and CEO of Century 21 Real Estate LLC. “The International Week of Giving is a powerful reflection of our network’s dedication to making a difference. Whether it’s through work with Easterseals, a national nonprofit organization, local food drives or charity events, the brokers and agents affiliated with the CENTURY 21 brand continue to show up for their communities in meaningful ways.”
A Legacy of Impact with Easterseals
A cornerstone of the brand’s philanthropic efforts is its 46-year relationship with Easterseals, one of the nation’s leading disability and community services organizations. In 2024 alone, the CENTURY 21 System raised more than $2.6 million for Easterseals, bringing its lifetime total to $141 million.
“Through our network of Affiliates, Easterseals provides disability and community services across the country, from early childhood education to job training for veterans,” said Kendra Davenport, President and CEO, Easterseals. “Our 46-year relationship with the CENTURY 21 brand helps make this work possible, leveraging their global network of affiliated real estate brokers and agents to raise millions of dollars for community-based services supporting people with disabilities. This kind of long-term commitment makes a real difference – for Easterseals and the communities we serve.”
“This collaboration is more than a tradition — it’s a testament to the values we share,” said Greg Sexton, COO of Century 21 Real Estate and a member of the Easterseals National Board of Directors. “I am so proud of the dedicated efforts of the CENTURY 21 Network’s members as they not only raise money but drive awareness for the important work of this remarkable organization. Over the last few years, I have had the privilege of working more closely with the Easterseals team to create synergies that elevate the organization’s impact to more than 1.5 million people served by Easterseals each year. Together, we’re helping to build a more inclusive world where people of all abilities can thrive.”
MLS All-Star Game: A New Stage for Giving
This year, the CENTURY 21 brand will elevate its message of giving on a national stage by hosting a special charity moment during halftime at the 2025 MLS All-Star Game on Wednesday, July 23rd at Q2 Stadium. One special match attendee will have the chance to score a goal on the All-Star pitch and help the CENTURY 21 brand deliver a $50,000 donation to Easterseals. Greg Sexton will be accompanied on the field by Easterseals President and CEO Kendra Davenport and local Easterseals program beneficiaries whose lives have been impacted through Easterseals services.
Those looking to support the CENTURY 21 brand’s mission of giving can donate directly to Easterseals at Easterseals.com/C21Giving.
About Century 21 Real Estate LLC
Built on a legacy of trust and client-first service, the 130,000-plus independent CENTURY 21® sales professionals in approximately 11,000 offices across 79 countries and territories are committed to guiding clients along every step of their real estate journey. The CENTURY 21 brand equips its system members with the industry-leading tools, resources, and marketing assets that help take their business to new heights. Century 21 Real Estate has numerous websites to help answer specific consumer needs. They include century21.com, century21.com/global, century21.com/commercial, century21.com/finehomes, and espanol.century21.com.
Century 21 Real Estate LLC is a subsidiary of Anywhere Real Estate Inc. (NYSE: HOUS), a global leader in real estate franchising and provider of real estate brokerage, relocation, and settlement services.
©2025 Century 21 Real Estate LLC. All Rights Reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
About Easterseals
Easterseals empowers people to live independent, full lives. The organization makes a lasting difference in the lives of 1.5 million people each year by providing essential services to children and adults with disabilities, older adults, veterans, and their families. Its national network of 70 Affiliates is trusted to provide programs customized to meet the needs of each community they serve from coast-to-coast—trust earned for more than 100 years. They positively shape perceptions and address the evolving needs of more than one in four Americans with disabilities through public education, policy, and advocacy. That’s their impact. In thousands of communities across America. To learn more, visit Easterseals.com or follow the organization’s social media accounts.
About Major League Soccer
Headquartered in New York City, Major League Soccer -- celebrating its 30th season in 2025 -- features 30 clubs throughout the United States and Canada. All MLS, Leagues Cup, and select MLS NEXT Pro and MLS NEXT matches can be watched through MLS Season Pass, available on the Apple TV app on Apple devices, smart TVs, streaming devices, set-top boxes, and game consoles, and the web at tv.apple.com. MLS Season Pass features the most expansive and accessible lineup of programming ever for MLS fans. For more information about MLS, visit mlssoccer.com. For more information about the Apple TV app, visit apple.com/apple-tv-app.
