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Brand Style Guide

Easterseals has a rich history spanning more than 100 years. While our brand has evolved, our dedication to the people we serve remains steadfast.

Topline Messages

Easterseals empowers people. 

  1. We empower people to live independent, full lives. 
  2. Our national network provides essential services to children and adults with disabilities, older adults, veterans, and their families. 

Easterseals meets community needs. 

  1. Our national network of 70 Affiliates is trusted to provide programs customized to meet the needs of individuals and communities we serve from coast-to-coast—trust earned for more than 100 years. 

Easterseals delivers real-world impact. 

  1. We make a lasting difference in the lives of 1.5 million people each year by providing care and support at every stage of life.
  2. Meaningful change. Independence. Full lives. That’s our impact. In thousands of communities across America. 

Easterseals Boilerplate

Easterseals empowers people to live independent, full lives. We make a lasting difference in the lives of 1.5 million people each year by providing essential services to children and adults with disabilities, older adults, veterans, and their families. Our national network of 70 Affiliates is trusted to provide programs customized to meet the needs of each community we serve from coast-to-coast—trust earned for more than 100 years. We positively shape perceptions and address the evolving needs of more than one in four Americans with disabilities through public education, policy, and advocacy. That’s our impact. In thousands of communities across America. To learn more, visit Easterseals.com or follow our socials.

Veteran with daughter

Branding Inquiries

The Easterseals National Office is making updates to its branding, including what assets are accessible for internal and external use. All branding inquiries should be directed to Kat Wallace Knowles, Vice President of Brand Marketing.