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Style Guide

The Easterseals brand has a rich history spanning 100 years. While our look and feel has changed over the years, our services and commitment to being the resource for people and families living with disabilities has not.

When making reference to the Easterseals brand in any format, please reference our style guide below. If you have any questions regarding our name, logo, and brand elements, please contact us.

If you would like access to our logo, please send a request to Yolanda Green. Please be sure to state your organization's name, for what purpose you're requesting the logo, and the file type you need.

Our Name

Although we are an affiliate-based organization with vibrant, creative, independent-minded affiliates across the nation, we are all Easterseals. We share a commitment to the people we serve. Together, we are one important, beloved, respected, effective, professional national organization that uses one recognized name and brand. The name as represented in our logo uses a friendly, approachable lowercase ‘e’ to begin our name. When writing about the organization, we treat Easterseals as a proper name and capitalize it in every instance.

Our Purpose

For more than 100 years, Easterseals has served as an indispensable resource for children and adults with disabilities, veterans, seniors, their families, and communities nationwide. Our national network of Affiliates serves 1.5M people every year through high-quality programs which lead the way to 100% equity, inclusion, and access by enriching education, enhancing health, expanding employment, and elevating communities. Our public education, policy, and advocacy initiatives positively shape perceptions and address the urgent and evolving needs of the one in four Americans living with disability today. Together with our partners, we’re empowering people with disabilities, families, and communities to be full and equal participants in society.

Our Logo

The Easterseals logo is comprised of two distinctive parts: the sunburst graphic and Easterseals wordmark.

The logo should be presented in a way that retains its visual impact, so the minimum size for any use is 0.5865” x 1.5”

Do Not:

  • Use secondary palette colors or any other colors
  • Stretch or compress the logo
  • Tilt the logo
  • Use gradients
  • Use effects
  • Use legacy logos
  • Alter placement of the logo elements
  • Place the logo in a rectangle/holding shape
  • Our Colors

    Click the image for a larger size

    Color breakdown and useage
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