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For Immediate Release

Shop at Safeway and Change the Lives of People with Disabilities

#ChooseEasterSeals at checkout this August

Chicago, August 5, 2014

Media Contact:
Kristen Barnfield

As part of its long-held tradition of support and advocacy for people with disabilities, Safeway Inc. and The Safeway Foundation recently kicked off their annual fundraising campaign to benefit Easter Seals and two other organizations that help people with disabilities live fuller, more independent lives.

 “We have designated August as our time to make a difference in the lives of countless people served by these well-respected organizations,” said Larree Renda, Safeway Executive Vice President and Chair of The Safeway Foundation. “Because one in five people live with a physical or intellectual disability, few causes resonate as deeply with our employees, customers and in our neighborhoods as the need to help people with disabilities reach their full potential.” 

During the month of August, customers are adding Easter Seals to their grocery shopping lists and participating in an in-store fund raising campaign at check-out stands. At each of the company’s Safeway, Vons, Pavilions, Tom Thumb or Randalls stores, they can look for the messages on the credit card terminal and select Easter Seals. Funds raised support the nonprofit’s local services to people with disabilities and their families.

Safeway Inc. is one of Easter Seals’ most generous corporate partners. In 2013, the campaign raised nearly $7 million for Easter Seals affiliates across the United States. Over the past 28 years, Safeway has raised nearly $140 million to help Easter Seals support the exceptional programs that make a difference in local communities.

“One of the reasons we’ve been with Easter Seals all these years is because the money we raise stays in local communities. And, Easter Seals is the best in its class at doing things efficiently so that the dollars raised go directly to clients served by the organization,” Renda adds.

Funds donated by Safeway’s customers have helped to expand early intervention programs, which are critical for children, especially those with autism or other disabilities, among other vital services that help children and adults with special needs.

"We are amazed at the impact that Safeway, its customers and employees have made each year on the lives of our clients and their families,” said James E. Williams, Jr., President and Chief Executive Officer, Easter Seals. “We encourage shoppers to give a little hope to people with disabilities this August.”

About Easter Seals
Easter Seals has been helping individuals with disabilities and special needs, and their families, live better lives for nearly 100 years. From child development centers to physical rehabilitation and job training for people with disabilities, Easter Seals offers a variety of services to help people with disabilities address life's challenges and achieve personal goals. Learn more at www.easterseals.com

About Safeway
Safeway Inc. is a Fortune 100 company and one of the largest food and drug retailers in North America, based on sales. The company operates 1,641 stores in the United States and western Canada and had annual sales of $44.2 billion in 2012. The company’s common stock is traded on the New York Stock Exchange under the symbol SWY. www.safeway.com

About the Safeway Foundation
Founded in 2001, The Safeway Foundation supports causes that impact our customers' lives. Our stores provide the opportunity to mobilize funding and create awareness in our neighborhoods through our employees' passion, partnerships with our vendors, and the generous contributions by our customers. We focus on giving locally in the areas of health and human services, hunger relief, education and helping people with disabilities. Safeway Inc. and The Safeway Foundation has invested $1 billion in our neighborhoods since 2001. For more information about The Safeway Foundation, visit www.safewayfoundation.org.

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