Chicago, April 29, 2014
Today, Easter Seals Dixon Center releases its second Public Service Announcement (PSA), part of a series created to use light humor to reinforce subtle, but positive, attributes of returning veterans and offer Easter Seals Dixon Center services to those who need support in transitioning back to civilian life, especially with finding meaningful employment.
“The Bank” thirty-second spot shows a young female veteran (actress Chloe Mondesir) in professional business attire. Unbeknownst to her, she negotiates the slow-moving bank line performing military facing movements (i.e. her feet turning each corner at 90 degrees with precision) as she advances.
All too often, by focusing on challenges, people lose sight of veterans’ strengths, such as being highly disciplined, educated and skilled—positive attributes learned while serving. Easter Seals believes returning veterans make valuable, long-lasting contributions to our community. With these PSAs, Easter Seals Dixon Center encourages the American public, and especially employers, to gain a new appreciation for the value of veterans in the workforce and society as a whole.
The PSAs were written, produced and directed by Kyle Hausmann-Stokes, a US Army combat veteran who served in Iraq and now owns Blue Three Productions, an entertainment production company based in Los Angeles. Hausmann-Stokes used an all-star veteran cast and crew who are building their careers in the entertainment industry.
“Easter Seals has been providing direct services to vets and their families for decades. They help with the transition from military service to civilian life, and I want to work with people who are making that a priority,” said Hausmann-Stokes.
“The fact that Easter Seals enlisted the participation of veterans, like me, to deliver a relevant message, means they get it … and they get us,” Hausmann-Stokes added.
“I’ve produced many PSAs aimed at veterans, but never one that uses humor and nuances from our military training like time management, efficiency and discipline to play to our strengths and employability. I’m confident my fellow vets are going to appreciate this type of depiction of their attributes.”
Actors in the series include Jose Sarduy (Air Force, ‘95-present), Chloe Mondesir (Marines, ’04-’08), Harvey Johnson (Army, ’84-’94), Y’Danna Daniels (Army National Guard), John Willamette (Army, ’02-’10), Nadja Hoyer-Booth (Army), Ruty Rutenberg (Army ’02-‘08), Yohan Ko (Army, ’06-’12), and Phyllis Politowicz (Marines, ’53-’54). Production crew that are veterans, as well, include Mike Moriatis (Navy, ’89-‘08), Michael Rha (Army, ’85-‘88), Jennifer Crandell (Marines, ’05-‘10), Francisco Guzman (Marines, ’03-‘11), Anh Nguyen (Marines, ’98-‘06), and Charles Avritt (Air Force, ’88-’92).
The cast and crew were recruited through Veterans in Film & Television (VFT), a new, 1,500+ member group of veterans working in all aspects of the entertainment industry. Last year, Easter Seals and VFT announced a partnership to provide valuable networking tools to support veterans who are seeking meaningful careers in entertainment.
Support for our Veterans
Easter Seals Dixon Center and its affiliate network have provided direct services to military services members, veterans and their families via more than 500 community services sites, including workforce development, job placement, family counseling, housing and access to healthcare and wellness programs.
“We want to further the national conversation, celebrating the unique, successful attributes of so many of our veterans when they return from active duty and remind employers they are among the best and brightest,” said Colonel David W. Sutherland, U.S. Army (retired), co-founder and chairman, Easter Seals Dixon Center. “These PSAs showcase their potential, abilities and character—traits that made them successful in their service and will propel them into successful lives at home.”
Easter Seals Dixon Center has enhanced the quality of life for nearly one million veterans and military families.
“Easter Seals Dixon Center is changing the way our country talks about veterans,” adds Sutherland. “They’re not the helpless, wounded soldiers media sometimes makes them out to be—they’re hard working, disciplined and have highly useful skill sets. Any employer would be well-served to hire a veteran.”
About Easter Seals Dixon Center
Easter Seals Dixon Center believes communities play a key role in the reintegration or veterans, military families and families of the fallen. To this end, it works to strengthen communities by building partnerships, sharing innovative approaches and connecting those who have served by harnessing existing community based services. Simply put, Easter Seals Dixon Center is part of a continuum of like-minded organizations working together for the greater good within their local communities. Find out more at www.eastersealsdixoncenter.org.
For nearly 100 years, Easter Seals has provided life-changing solutions to the people of our country. From children and adults living with disabilities, to military families looking to serve their communities, Easter Seals is committed to creating a world of inclusion, dignity, empowerment and independence. We personalize solutions for individuals with autism, and intellectual and physical disabilities through innovative therapy, training, education, and support services. Find out more at www.easterseals.com.
CK&D is a cause marketing and media group that consults with leading charitable brands and Fortune 500 companies to create socially responsible marketing strategies that elevate your cause or issue to a global stage. CK&D is helping Easter Seals work closely with the entertainment community to create more positive stories about veteran contributions to the communities in which we live. Learn more at http://ckd-la.com.
Following are the URLs and embed codes for "The Bank" and “Morning Routine,” part of a series created to use light humor to reinforce subtle, but positive, attributes of returning veterans and offer Easter Seals Dixon Center services for those who need support in transitioning back to civilian life, especially with finding meaningful employment.
URL for The Bank: http://youtu.be/ShnRj4W3vUk
URL for Morning Routine: http://www.youtube.com/watch?v=aRDBo8F9OtY