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For Immediate Release

Easterseals Unveils New Branding and Tagline to Celebrate Its 100th Anniversary

Chicago, IL , January 23, 2019

Media Contact:
Sharon Watson

Chicago, IL – In celebration of its 100th anniversary, Easterseals is unveiling exciting new branding and tagline to commemorate the milestone. The new look and feel has been the culmination of invaluable feedback from key stakeholders within the organization, including its clients and their families, to showcase Easterseals’ legacy of impact and renewed promise for the future.

“As we celebrate 100 years of impact, we’re creating a future where every one of us is 100% included and 100% empowered,” Angela Williams, President and CEO of Easterseals, said. “Our new branding and tagline for the 100th anniversary will help us make it known that we go the extra mile to ensure everyone has the resources they need to reach their full potential.”

Easterseals’ new tagline “All abilities. Limitless possibilities.” conveys the organization’s focus on opportunities versus obstacles for the many populations it serves – children and adults with disabilities, veterans, older Americans – and those who care for them. This tagline will begin rolling out at the beginning of 2019 and will be incorporated into the organization’s marketing efforts moving forward.

In addition to the new tagline and branding, audiences will also see public service announcements showcasing the work Easterseals does in communities across the country and encouraging cause-driven individuals to take action through advocacy and support.

About Easterseals

For 100 years, Easterseals has served as an indispensable resource for individuals with disabilities, veterans, seniors and their families.  Together, our 71 affiliates in communities nationwide serve 1.5 million people annually through high-quality programs including autism services, early intervention, workforce development adult day care and more.  In schools, workplaces and communities, we’re fostering environments where everyone is included and valued – with a real and positive impact on us all.  Join us in ensuring that everyone – regardless of age or ability – is 100% included and 100% empowered.  Learn more at www.easterseals.com.

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