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For Immediate Release

Easterseals UCP and A.C. Moore Arts & Crafts, Inc. Launch Crafting A Better World Spring Campaign

Donate $1 to Support the Make the First Five Count Initiative at Easterseals UCP

Raleigh, NC, February 27, 2018

This spring, there is an easy and crafty way to ensure all children have the right tools to succeed in the earliest stages of life.  For the ninth consecutive year, A.C. Moore and Easterseals are teaming up to support child wellness, growth and happiness through the first five years of development through the Crafting A Better World campaign.

Consumers visiting participating A.C. Moore Arts and Crafts stores between March 18th and March 31st will have the opportunity to donate $1 to Make the First Five Count® initiative, an Easterseals UCP program, to help young children in their communities get the important Easterseals services they need to live happy and healthy lives.

AC Moore

A.C. Moore has raised more than $1 million in support of the Make the First Five Count® initiative since 2010. Make the First Five Count offers online resources, including a free screening tool, to help parents monitor their child’s progress in reaching development milestones in the first five years of life. So far, Easterseals UCP and A.C. Moore have helped nearly 60,000 parents, grandparents and other loved ones take the next step in ensuring their child’s wellness.

“We know that the first five years of life are critical in a child’s development and long-term success,” said Angela F.  Williams, President and CEO, Easterseals. “Because children learn and grow at different rates, even the most attentive parents can miss important milestones. Our free online screening tool helps meet children where they are and identifies the specific skills they need to succeed at every age. Thanks to A.C. Moore we have been able to help over 60,000 families take the screening.”

 “Over the past eight years, with the support of our incredible customers, we are proud to have raised more than $1 million dollars to help Easterseals UCP and its work to raise awareness for children with disabilities,” says A.C. Moore CEO Pepe Piperno. “These funds will help ensure families have the right resources to monitor their child’s development, and help children in our communities reach for, and realize, their full potential.”

Why A.C. Moore and Easterseals
Together, A.C. Moore and Easterseals are igniting a movement designed to unite all parents and children through crafts and cause. Easterseals has walked alongside parents and families for almost 100 years. We know that the first five years of a child’s life are the most critical ones for development. Crafting connects, says Angela F. Williams: “Not only are crafts an enjoyable activity for children, simple crafting can also help children learn important skills that affect their overall development. “Crafting is just one of the ways parents can observe their children’s developmental progress.”

About A.C. Moore
Create more. Share more. Save more. ™ A.C. Moore is a specialty retailer offering a vast selection of arts, crafts and floral merchandise to a broad demographic of customers. The first A.C. Moore store opened in Moorestown, New Jersey in 1985, and has expanded to more than 135 stores in the eastern United States from Maine to Florida.   A.C. Moore is devoted to being the first choice for product selection, value and service that inspires and fulfills unlimited creative possibilities.  The assortment of merchandise consists of more than 60,000 stock keeping units, or SKUs, with approximately 40,000 SKUs offered at each store at any one time. It also offers custom framing in the majority of stores. In-store events and programs for children and adults provide hands-on arts and crafts experience and encourage the creativity of customers. For more information visit http://www.acmoore.com/about

Easterseals UCP works side-by-side with adults and children who are managing disabilities and mental health challenges. We serve as a nurse, a therapist, a social worker, a job counselor, a teacher, a psychologist, a caregiver and a compassionate friend all rolled into one. Our purpose is to help neighbors in need achieve better days and live their best possible life.

Learn more about Easterseals UCP at www.eastersealsucp.com.

For more information contact:
Kathy Edgerton
Easterseals UCP Chief Communications Officer
(O) 919-865-8660
(C) 919-208-0621
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