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For Immediate Release

Easterseals UCP & Capitol Broadcasting Company Kick off “be the thread” Campaign

We are part of the fabric of every community we serve

Raleigh, NC, April 22, 2019

An exciting new partnership between Easterseals UCP and Capitol Broadcasting (WRAL-TV) kicks off today.  The campaign called “be the thread” is focused on educating the public about people living with disabilities & mental illness, the families who love them and the front line who supports them.

be the thread logoEasterseals UCP is part of the fabric of every community in which we serve – we are that invisible thread – serving behind the scenes supporting children, adults and families living with disabilities and mental health challenges.  Through the “be the thread” campaign, we hope to inspire the public to connect, engage and give.

Beginning today, look and listen for public service announcements on WRAL-TV, FOX 50, Mix 101.5, 99.9 The Fan, Z107.5, and WRAL.com.  Join us in spreading the word about improving the lives of people with disabilities and mental health challenges through social media.  Be sure to use #bethethread2019.

Get involved with Easterseals UCP by attending upcoming events:
May 3 - Easterseals UCP Night with the Durham Bulls
June 1 - Walk With Me Triangle – Register Now!

WRAL’s Morning News Anchors Renee Chou and Jeff Hogan will be on site to meet and greet all attendees at the Walk With Me Triangle event!  Emceeing the walk will be Doug Miller from Mix 101.5.

Every year, Easterseals UCP staff serves over 22,000 people living with disabilities and mental health challenges by providing nine million service hours. Our programs help families through dozens of programs including Autism, Individual and Community Services (for people with Developmental Disabilities) and Assertive Community Treatment (an evidence-based strategy for individuals with severe and persistent mental illness). Learn more about how Easterseals UCP can help someone you love: www.eastersealsucp.com.


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