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Style Guide

The Easterseals brand has a rich history spanning nearly 100 years. While our look and feel has changed over the years, our services and commitment to being the resource for people and families living with disabilities has not.

When making reference to the Easterseals brand in any format, please reference our style guide below. If you have any questions regarding our name, logo, and brand elements, please contact us.

If you would like access to our logo, please send a request to Dan Ciaglia. Please be sure to state your organization's name, for what purpose you're requesting the logo, and the file type you need.

Our Name

Although we are an affiliate-based organization with vibrant, creative, independent-minded affiliates across the nation, we are all Easterseals. We share a commitment to the people we serve. Together, we are one important, beloved, respected, effective, professional national organization that uses one recognized name and brand. The name as represented in our logo uses a friendly, approachable lowercase ‘e’ to begin our name. When writing about the organization, we treat Easterseals as a proper name and capitalize it in every instance.

Our Purpose

To change the way the world defines and views disability by making profound, positive differences in people’s lives every day. Our purpose statement is the cornerstone of our brand strategy and the foundation for our communications. It proclaims one clear, driving reason for believing in Easterseals. We use this when we need to tell people what drives us, what inspires us and where we focus our energies.

Our Logo

The Easterseals logo is comprised of two distinctive parts: the sunburst graphic and Easterseals wordmark.

The logo should be presented in a way that retains its visual impact, so the minimum size for any use is 0.5865” x 1.5”

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