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Our Fresh New Brand!

Easterseals is redefining disabilities

National logo with taglineFor nearly 100 years, Easterseals has been changing the way the world defines and views disability. We make profound, positive differences in people’s lives every day.

Now more than ever, the challenges in the disability community are more complex and the definition of disability is broad, going beyond physical conditions to include invisible, emotional, social and educational challenges.

To respond to these important shifts and re-introduce our organization to the public in a clear, more modern way, we embarked on a brand renaissance ... and we are so excited to show you, our closest friends, our new look.

The new look is in the form of a brighter logo, a new spin on our established name, Easterseals, and a refined brand voice that will further energize our long-time supporters and inspire a new generation of friends. We also have a new tagline, “Taking on disability together,” which speaks to our collaborative work across our affiliates, within our communities, alongside the people we serve and with you, our loyal supporters.

One thing we aren’t changing is who we help … or how we make a difference. We remain the vital resource for people living with disabilities, veterans, caregivers and families.

So get ready. You will see our fresh new brand take hold over the next year on our website, communications and our local centers, whom we have been working with closely on this new initiative.

Theresa Forthofer, President and CEO of Easterseals DuPage & Fox Valley in Illinois, was among those who provided important feedback on our rebranding effort. A mother of three, she has two sons, ages 22 and 16, who have autism and myotonic muscular dystrophy (MMD), a genetic muscle disease.

As both a mom and CEO, she’s excited about our “refreshed brand,” saying it better reflects “the amazing and innovative work happening at Easterseals right now in our communities.”

“I love that it’s fresh, young, energetic and positive,” she says. “That’s who we are, and I want more parents and loved ones to know, so that they get the support they need — just like our family did.”

Every day, Easterseals breaks down barriers, dispels stereotypes, overcomes obstacles, and challenges attitudes and perceptions about people with disabilities and their potential. But we can’t do it alone. It takes a team. Thank you for being part of our team!

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