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For Immediate Release

Easterseals New Hampshire launches revitalized brand, changing the way the world defines and views disabilities

On 80th anniversary, NH disability non-profit introduces new brand through revamped logo, color palette, tagline and a reimagined name

Manchester, NH, November 16, 2016

Media Contact:
Pamela Dube

Easterseals New Hampshire (formerly Easter Seals New Hampshire), the indispensable resource for people facing disability, launched its multi-year, rebrand today. Easterseals national launched the new brand strategy, backed by over two years of analysis and research, with the introduction of a new name, logo design, color and tagline.

“Today’s launch is a banner for us to change the way the world defines and views disability, not as a condition that labels people, rather a part of life that affects all of us,” said Easterseals New Hampshire President & CEO Larry Gammon. “We’re excited to introduce the reenergized Easterseals to not only our network of supporters, but those who care about our cause, yet may not know who we are. There are over 55 million Americans living with a disability, we’re ready to support with this clarified brand.” 

The rebrand responds to the evolution of disability in the 21st century—a cause going beyond the physical to include invisible, emotional, social and educational challenges. As Easterseals progressed—expanding in scale and scope to meet new and emerging needs in communities throughout New Hampshire public awareness became less distinct and visible. The new brand addresses these important shifts by bringing clarity to the crucial services Easterseals New Hampshire provides across the lifespan through more than 90 programs.   

Meet the revitalized Easterseals:

  1. Name: The reimagined, single name works to strip away the public’s misperception around “Easter” and “Seals” while paying tribute to the organization’s legacy.
  2. Logo: The new logo speaks to Easterseals’ actions and unified voice. Intentionally all lower case, each letter is crafted to be open, accessible, readable, distinct—a visible expression of a commitment to be personal, honest, determined and local. The new design around the name appears as rays of light, hope, sunshine, radiating out from the “e.” The deliberate grouping of circles in the new logo symbolize our breadth, our scope, our network, our communities, our individuals served, all coming together to take on disability.
  3. Color palette: Orange and yellow convey a personality that’s informal, warm and engaging, and exudes confidence and fearlessness—all traits others use to describe Easterseals. 

One thing Easterseals New Hampshire isn’t changing is who they support, or how they make a difference. Easterseals New Hampshire remains the vital resource for people living with disability, veterans, caregivers and families.  

“An invigorated and refreshed brand demonstrates relevance to Americans with and without disabilities and clarifies our impact throughout the Granite State” said Gammon. “We have a bold vision for the future, a vision where we all have the opportunity to thrive and fully participate in our community. It’s what we work toward every day across the organization, and will be a measure of our success.” 

Easterseals New Hampshire’s brand launch is part of a three-year rollout across Easterseals’ network of 75 affiliates. By the 2019 centennial celebration, the system-wide transformation will be intact and the organization will be ready to take the next step toward a broad, multi-channel awareness campaign.

To learn more and get involved, please visit www.easterseals.com/nh.

About Easterseals New Hampshire
For 80 years, Easterseals NH has provided exceptional services to ensure that all people with disabilities or special needs and their families have equal opportunities to live, learn, work and play in their communities. Easterseals services include autism services, inclusive child care and early intervention, special education, medical rehabilitation, camping and recreation, vocational services, senior services, substance abuse services, adult day programs, community based services, individual service options, transportation services, residential service options, dental services and veteran services. As a leader in social services for individuals with disabilities and special needs, ESNH employs more than 1,400 individuals who serve more than 13,500 children, adults and seniors in over 90 programs throughout the state. To learn more, visit www.easterseals.com/nh.  

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