In 2016, knowing that the 100th anniversary of Easterseals was quickly approaching, Pam Green, Easterseals serving Greater Cincinnati President and CEO, decided that the organization needed to strategically focus its marketing efforts. As she began her search for a new board member with marketing experience, she knew she wanted the best, and the search for the best led her to Jenny Powell.
Jenny’s experience is more than extensive. She worked as the Chief Marketing Officer at U.S. Bank for 15 years directing marketing and communications for the bank nationwide. Jenny’s engagement with non-profit organizations in Cincinnati is all-embracing. She has served or currently serves on the boards of The Cincinnati Playhouse in the Park, Cincinnati Etiquette & Leadership Institute, LLC (CELI), CISE Inner City School Fund, The Carol Ann and Ralph V. Haile/ U.S. Bank Foundation and ArtsWave. Jenny is also active in a number of other organizations including the United Way’s Success By 6, St. Xavier High School, and the YWCA. And now, she is teaching marketing to students at the University of Cincinnati and Xavier University.
Once joining the Easterseals board of directors, Jenny quickly understood that Building Value, its retail store of salvaged building materials, located in Northside, was a gold mine of opportunity. With a concentration on increased awareness, Building Value could reach more local Cincinnatians in need of employment or in need of cool housing pieces.
Jenny’s ah-ha moment- Building Value, very popular with people interested in upcycling and recycling, would be the perfect place for Do-It-Yourself events that engage customers and people of Northside. So, she got them started. The goal: to teach visitors all they ever wanted to know about building and creating. As Jenny shared, “Northside is a cool neighborhood and Building Value wants to bring more people into the store and educate customers about the construction side of Building Value. The DIY projects are a perfect blend of being both engaging and informative.”
But Jenny didn’t stop with the DIY events. Now, she is working on the first Northside Flea, scheduled for September 29. The Flea will feature many handcrafted items made from reclaimed, recycled, or salvaged materials by makers and crafters from across the region, as well as local Northside fare. Jenny shared, “I’m really excited for the Northside Flea and to show people Building Value and the renovations we have done to improve the customer experience. Building Value creates a ripple effect for people. Each time they learn about the store and its mission, they encounter more people and tell them about it. The Flea will be very cool for people all over our community.”
Pam Green definitely hit the money on her search for the best. Pam shared, “I don’t know where we’d be without Jenny Powell. Her ideas, her creativity, her energy, and her love for our mission have been so meaningful in creating a new strategy for connecting Greater Cincinnatians to Building Value and the impact of its work.” The word hero might be an understatement to describe everything Jenny has done for the Easterseals and the Building Value community.