Russell G. Luce RFC, LUTCF, FIC is the Principal of PLFG, Planning Legacies Financial Group. Russell Has 20 years of experience working in all areas of the Financial Industry including working with clients in Special Needs Planning, Retirement Planning and Wealth management. Russell entered the Insurance and Financial planning industry with Aid Association for Lutherans now Thrivent financial for Lutherans in the early 90's as a registered representative and insurance advisor. Working his way up to a Unit Manager Positiom. Russell then joined MONY (Mutual of New York) as an assistant managing director of sales for which he was responsible for Training, recruiting and sales for his region. Russell joined Foresters as a Managing Director of Insurance Sales where he built one the top producing offices in the Mid-West region. In 2005 Russell returned to the independent adviser world to do what he loves best, working with his clients to work towards achieving their Goals of Financial Stability. In 2008 Russell founded Planning Legacies Financial Group and he likes to say "Your Legacy Your Choice!"