RALEIGH, N.C., June 17, 2016
Easterseals UCP (formerly Easter Seals UCP), the indispensable resource for people facing today’s disabilities, launched its rebrand today. The new brand strategy, backed by over two years of analysis and research, debuted over Easterseals’ digital channels with the introduction of a new name, logo design, color and tagline.
“We are excited about our reenergized brand. Easterseals UCP has been helping people with disabilities and mental health challenges since the 1940’s; but our passion and commitment have always been high energy.” said Luanne Welch, CEO, Easterseals UCP North Carolina and Virginia. “Our bright new look represents our commitment to the 22,000 people with disabilities and mental illness and the families who love them here in North Carolina and Virginia.”
The rebrand responds to the evolution of disability in the 21st century—a cause going beyond the physical to include invisible, emotional, social and educational challenges. As Easterseals UCP progressed—expanding in scale and scope to meet new and emerging needs in communities—public awareness became less distinct and visible. The new brand addresses these important shifts by bringing clarity to the crucial services Easterseals UCP provides across the lifespan.
Meet the revitalized Easterseals:
Easterseals UCP will continue to change lives one day at a time. Caitlin, age 24, of Wake Forest, NC, came to Easterseals UCP looking for independence and a job. The Employment Services team went right to work and found the right fit at a local Walgreens. “I love my customers. I had a conversation with a woman that really moved me. She broke down in tears because for a long time I was the only one that had shown her kindness,” said Caitlin. “People may think we don’t make a difference, but you never know how a kind word or smile can go so far to changing someone’s life. I am so blessed to have this job.”
After months of dedication and working with Jalea, age 2, who was born with spina bifida, a condition that affects gross motor skills, she has increased her independent steps. Jalea’s progress at the Easterseals UCP Dorothy Spainhour Child Development Center in Fayetteville, NC has increased her self-esteem and her mobile independence.
Every day, small miracles take place at Easterseals UCP -- changing the lives of families coping with disabilities and mental illness.
Join us as we take on disability together. Visit www.eastersealsucp.com for more information.
About Easterseals UCP:
For 75 years, Easterseals UCP has been the indispensable resource for people and families challenged by disability. Now, as America faces a broad range of new issues we make a major, positive, life-changing difference in the lives of people and families challenged by today’s disabilities. The work we do every day in our communities in North Carolina and Virginia are redefining disability for the 21st century.